Sunday, November 20, 2011

Earning Trust


When former clients are in trouble they sometimes call for help. They've called from the emergency room, needing a ride or clothing. Others ask for help feeding their families or finding employment. And the other day a client who was with us a few years ago called from the hospital and asked us to pick up a nice vehicle that he didn't entrust to anyone else. So we picked it up and placed it in storage for the few weeks he'll be in the hospital. People have learned to trust us.

While it's not our responsibility to help former clients, the idea they'd call us when they're in trouble shows the level of trust they have in our staff and in our organization. They know we're reliable, that we keep our word, that we're an extended family who won't judge them or turn them down when they're in trouble. It's the kind of trust that we have built over the years in our dealings with our clients.
We've also earned trust from those with whom we do business.

Once a man who owned a nearby hotel told us his manager was stealing the rent money. Our director of operations offered to manage the hotel for him and put the money in the bank. Even though he didn't know us, he decided to trust us. Besides, his manager was already stealing, so he likely thought he had nothing to lose.

After a few months he was so impressed that he ended up selling us the hotel on favorable terms with no money down. He later said he did the deal because he trusted us. In addition he helped TLC finance several other properties over the next few years.

We've earned this trust by practicing good principles and keeping our word.

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