And I guess where this came up for me today was I was attempting to activate an expensive electronic watch that was given to me as an anniversary gift. And between my wife and me we spent quite a bit of time on the phone trying to figure out why this thing didn't work. Now it seemed to me that one of the largest companies in the world (I read last year that they had more money in their bank account at Apple than the United States treasury had in its account) could make an expensive item like this watch work right away- right out of the box. Between the two of us we probably spent something like 8 to10 hours trying to contact someone smarter than we were so that we could get the thing to work. In any event, while I still have the watch, it doesn't operate.
And when I think about my rule about "always getting the money," this company will likely not get any more from me. Even though I'm a small time consumer and don't spend big money on electronics, a company that does not deliver the products you pay for eventually gets a bad reputation.
I guess the only real benefit I got out of this experience is that I was able to work on my patience and tolerance - which is always a good thing for an addict or alcoholic to have.